Kennedy Communications is a specialist training business, based in its Sydney training studio, but working anywhere in Australia, which specialises in media training, presentation and crisis skills training. We also have a full time trainer in Melbourne. We don’t do anything else except conduct training. However we have consultants at our disposal who can help you deal directly with the media when you have an issue which needs attention. Workshops include:

  • How to manage the media (interview technique).
  • Writing news releases that get published.
  • Media Strategy- Strategically Targeting Media .
  • Preparing a Public Relation/Communication Plan.
  • Business Writing.
  • Presentation Training.
  • Crisis management.
  • How to manage Parliamentary Inquiries.
  • Writing speeches that keep audiences listening.

The Kennedy Communications team can also assist you with strategic media issues management. We also have available a team of expert writers at our disposal.

The Managing Director, Patrick Kennedy, has 25 years public affairs experience, working as either the Public Relations Manager or Media Manager in a range of government departments. He was also employed as a media adviser (Press Secretary) to a state government minister for several years.

Patrick has been undertaking full time media and presentations training since 1999. He has completed thousands of television, radio and print interviews as a spokesperson and therefore knows exactly what it is like having to prepare for and undertake media interviews under difficult circumstances. He is one of the very few trainers who has spent his entire career in front of the cameras and microphones and not just behind them. To complement this experience Patrick works with a number of Australia’s best trainers at Kennedy Communications who are either current or former journalists.

The trainers at Kennedy Communications devise individual workshops for YOUR needs. They are not just 'off the shelf' modules. We conduct the training at our television, radio and presentation training studio in Sutherland, in Sydney's south, or on your premises or other venue. The team at Kennedy Communications travel to Melbourne, Canberra, Adelaide, Brisbane, Darwin, Tasmania, Perth and anywhere regionally with our portable gear.

Kennedy Communications offers a discount to not-for-profit community based organisations which depend on public donations as a key source of revenue.


Clients of Kennedy Communications have included:

  • AAP MediaNet
  • Aboriginal Affairs Department
  • Aid for Africa Down Under (pro bono)
  • Australian Bureau of Statistics (ABS)
  • Australian Bureau of Agriculture and Resource Economics
  • APM Training Institute (Public Relations and Marketing)
  • Asia Pacific Group (anti-money laundering group).
  • Australian Red Cross Blood Service
  • Australian Inland
  • Australian Museum
  • Australia Rugby Union
  • Australian Transport Safety Bureau
  • Australian Self Medication Industry
  • Australia Society of Plastic Surgeons
  • Australian Water Technologies
  • BHP and BHP Billiton
  • Bureau of Meteorology
  • Chinese National Tourism Office
  • Choice
  • Colgate Palmolive
  • Colliers International
  • Commission for Children and Young People
  • Commonwealth Bank
  • Department of Primary Industries
  • Department of Urban Affairs and Planning
  • Diabetes Australia
  • Du Pont
  • EBay
  • Endeavour Credit Union
  • Energy Australia
  • Environment and Sustainability Dept (Victoria)
  • Ernst & Young
  • GE Healthcare
  • Habitat for Humanity (pro bono)
  • Harm Reduction Services
  • Harry M Miller Group
  • Home Loans Ltd
  • Ibis World
  • Invest Australia
  • Jetstar Airlines
  • LifeLink – Organ Donation Network NSW/ACT
  • Manpower
  • Macquarie Bank
  • Media Entertainment & Arts Alliance
  • Napoleon Perdis
  • National Breast Cancer Centre
  • National Drug and Alcohol Research Centre
  • National Heart Foundation
  • National Parks and Wildlife Service
  • New England Area/ Wentworth/Northern Rivers Area Health
  • Northern Sydney/Illawarra Area Health Service
  • NSW Ambulance Service
  • NSW Coastal Council
  • NSW Corrective Services
  • NSW Department of Community Services
  • NSW Department of Education
  • NSW Department of Housing
  • NSW Department of Industrial Relations
  • NSW Department of Sport and Recreation
  • NSW Ministry of Energy and Utilities
  • NSW Police Service
  • Open Family Australia
  • Sensis, Advertising Standards of Australia

 

 

 

 

 

 

 

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  • NSW Fisheries
  • NSW Growth Commission
  • NSW Health Care Complaints Commission
  • NSW Fire Brigade
  • NSW Rural Fire Service
  • Office of Emergency Services
  • Olsen’s Funerals
  • Optus
  • Penrith Lakes Development Corporation
  • Pernod Ricard Pacific
  • Pharmacia
  • Pfizer
  • Property Investors Association
  • Public Relations Institute of Australia
  • Qantas, Jetstar and Australian Airlines
  • Rail Corp
  • Ramsay Health Care
  • Rail Infrastructure Corporation
  • Rex Airlines
  • Real Estate Institute of NSW.
  • Resmed
  • Ricegrowers’ Association of Australia
  • Royal Australasian College of Physicians
  • Schering Plough
  • SCG Trust
  • Sony BMG
  • St George Bank
  • State Emergency Service
  • State Forests


  • State Library of NSW
  • State Transit Authority
  • Stockland
  • Sutherland Shire Council
  • Sutherland Credit Union
  • Various singers and songwriters and sports personalities.
  • Sydney Catchment Authority
  • Sydney Children’s Hospital
  • Sydney Harbour Foreshore Authority
  • Sydney Medically Supervised Injecting Centre
  • Sydney Water
  • Systems Union (part of Sun Systems)
  • Taronga Zoo
  • Telstra
  • Transport NSW
  • Uniting Church
  • University of NSW
  • University of Sydney
  • University of Wollongong
  • Vioela Water
  • US Centre for Shaken Baby Syndrome
  • Virgin Mobile
  • Virgin Money
  • Walker Corporation
  • Western Plains Zoo Dubbo
  • Western Force Rugby Union
  • World Vision (pro bono)
  • Youth Legal Services (WA)
  • YWCA