Media Strategy Workshop
Strategically Targeting Media – How to Plan, Package and Pitch your Story
Generating media coverage for your story involves more than just writing an impactful media release (although it’s a great start). Dealing effectively with the media requires an understanding of how the media works, what information journalists, news directors, producers and editors may find interesting and useful, and how and when to ‘pitch’ or present your story to best effect.
Developed due to popular demand, this one-day workshop provides valuable insights and guidelines on the art of strategically targeting media and is limited in size to ensure personal attention. The emphasis is on ensuring you quickly learn the fundamentals of planning, packaging and pitching your story to the media in a stimulating, interactive atmosphere that encourages participant interaction and group discussion. The workshop includes practical exercises and features relevant examples and real-world case studies, not just theory.
KEY ASPECTS COVERED IN THE MEDIA STRATEGY WORKSHOP:
Please note that this workshop does not cover media release writing, which is the subject of a separate yet related workshop: Writing Effective Media Releases that Generate Coverage.
WHO SHOULD ATTEND:
The workshop is suitable for anyone who wants to learn how to deal more effectively with the media, from public relations and media relations personnel, to marketing executives and businesspeople who want to undertake their own publicity. It’s also great as a refresher if it’s been a while since you have communicated with the media or need some new ideas and inspiration!
SYDNEY OPEN WORKSHOP DATES FOR 2009:
COMMENTS FROM PREVIOUS PARTICIPANTS IN OTHER WORKSHOPS:
“I found the course to be fantastic and very relevant to what I do.” Rachel Gleeson, Communications Coordinator, Royal Australasian College of Physicians.
“Great course, especially doing it with people from other industries/organisations. Creates a shared learning environment.” Tammy Ingold, Public Affairs Officer, NSW Fire Brigade.
“Excellent examples and case studies, and lots of relevant and valuable up-to-date information.” Laura Peitrantonio, PR Account Coordinator, Napoleon Perdis.
“It was a great refresher and I learned a lot. It was good to see other ways to target media outside the obvious publications.” Megan Allman-Hore, Account Executive, Palin Communications.
YOUR TRAINER:
Carol Moore is an award-winning public relations consultant, writer, and qualified trainer who is passionate about writing and communication. Her media relations experience spans a wide range of sectors, from healthcare and consumer goods to government, not-for-profit and business-to-business. Carol is a Member of the Public Relations Institute of Australia and holds a degree in Business-Communication, majoring in public relations, and a Certificate IV in Workplace Training and Assessment.
The workshop is held at Kennedy Communications’ Television and Radio Training studios in Sutherland, which are 40 minutes from Sydney CBD by car or 30 minutes by train.
TRAINING DATE: 26 March 2009
YOUR INVESTMENT:
For $525+GST per person, you receive a full day of training (9am-5pm) and a comprehensive workbook. RESERVE YOUR PLACE TODAY or find out more by calling. RESERVE YOUR PLACE TODAY or find out more by calling Carol Moore on 02 9560 2826 or emailing carolmoore@moorepr.com.au.
RELATED WORKSHOPS:
For those interested in learning how to write impactful media releases (or would like a refresher), we offer a separate yet related full-day course that runs two weeks before each workshop on Strategically Targeting Media:
Writing Effective Media Releases that Generate Coverage covers all the basics of how to produce effective media releases, including how to identify news and find the best ‘hooks’ or angles, as well as content, structure and style. The interactive workshop also includes practical writing exercises and individual feedback during and after the session.
Download the workshop details and a booking form.