Kennedy Communications

•Developing the right mental approach to interviews, and using key ‘ABC’ points to prepare for them;

•Taking every opportunity to get your positive messages out in the media interview;

•Knowing the differences between regional and city-based media, in radio, television and print;

During the workshops, participants are taken through a ‘sit down’ television interview, a ‘stand up’ television interview and a radio interview. This is the minimum amount of practical experience gained in any workshop. Of course much more exposure is given during the two-day workshops. Tips are also given in how to manage the print media. All workshops can be tailored to meet your needs. If you would like more emphasis on radio or print then this can easily be accommodated.

Finally and very importantly, it is not our intention to humiliate participants during the workshops. We aim to challenge participants up to their level of ability thereby ensuring their confidence grows in the process. We are well aware of the importance of the confidence-building process.

At the workshops the participants are guided through individual programs in a tailored way. Some participants will often require “softer” interview training before progressing to the more aggressive interview. Others will benefit immediately with a more aggressive approach.

Kennedy Communications provides all the required equipment including camera gear, tripods, video recorders, television, workbooks and data projectors at no additional cost. The studio is also free of charge.

A list of dates for mixed workshops can be found on the Mixed Workshops page.


"Just a quick note to let you know that I represented Family Day Care Australia in a live interview on the Today Show on Channel 9 this morning - and that your media training was right there with me! I went to bed last night with the workbook and woke up this morning with the 'block + score A points' running through my mind. I wasn't nearly as nervous this time as I was for a previous live interview and I thank you for a really great grounding in dealing with the media. The interview went well and we have been inundated with calls and emails and over 700 hits on our website this morning. It's a good day for family day care!!" Thanks Monique Webber General Manager Family Day Care Australia
You can change the way your organisation appears in the public eye. Learn to tackle the probing questions, make the most of all positive opportunities and discover how to effectively control the interview. The workshops are conducted at our media and presentation-training studio in Sutherland, just 30-45 minutes from the centre of Sydney, or on your premises anywhere in Australia or New Zealand.
The studio is set up with a raised podium and special effects television lighting is used in our various workshops. See more detail under the section ‘The Kennedy Communications Training Studio’. Importantly we do not concentrate solely on television training but undertake extensive radio training in our dedicated radio-training studio behind our television set. However, we tailor workshops to meet your needs. They are not just ‘off the shelf’ training modules. The ‘How to manage the media’ workshops conducted by Kennedy Communications are individually tailored workshops which run over one day, two days or half a day.
Participants cover a number of key media management points during the workshop, including: •Controlling your interview and staying calm under pressure; •Taking a negative issue and turning it into a positive outcome for your organisation;
•Developing the right mental approach to interviews, and using key ‘ABC’ points to prepare for them; •Taking every opportunity to get your positive messages out in the media interview; •Knowing the differences between regional and city-based media, in radio, television and print; •Staying out of the media when a contentious issue arises; •Preparing differently for news conferences and ‘one-on-one’ interviews. During the workshops, participants are taken through a ‘sit down’ television interview, a ‘stand up’ television interview and a radio interview. This is the minimum amount of practical experience gained in any workshop. Of course much more exposure is given during the two-day workshops. Tips are also given in how to manage the print media. All workshops can be tailored to meet your needs. If you would like more emphasis on radio or print then this can easily be accommodated. Finally and very importantly, it is not our intention to humiliate participants during the workshops. We aim to challenge participants up to their level of ability thereby ensuring their confidence grows in the process. We are well aware of the importance of the confidence-building process. At the workshops the participants are guided through individual programs in a tailored way. Some participants will often require “softer” interview training before progressing to the more aggressive interview. Others will benefit immediately with a more aggressive approach. Kennedy Communications provides all the required equipment including camera gear, tripods, video recorders, television, workbooks and data projectors at no additional cost. The studio is also free of charge. A list of dates for mixed workshops can be found on the Mixed Workshops page.