Whether it is a high profile oil spill, extortion attempt, contamination scare or similar catastrophe or the launch of a new company product, the theory is the same - you must be prepared for all eventualities when managing the media. 

Managing the media during a crisis requires a calm presence, coupled with a rapid and well thought out response. 

The consultants at Kennedy Communication have been involved with a considerable number of media crises or contentious issues in their careers including: 

•The introduction into Australia of the English-speaking world’s first Medically Supervised Injecting Centre at Kings Cross;

•The 1997 Thredbo landslide disaster in the NSW Snowy Mountains;

•The 1984 Milperra Bikie Massacre;

•A number of outbreaks of Legionnaires Disease;

•The Central Coast Massacre of 1992; 

•Tuberculosis outbreaks; 

•Establishment of a restaurant on Fort Denison;

•Possible doctor to patient transmission of HIV/AIDS; 

•Closure of the Government Printing Office;. 

•Outbreak of Haemolytic Uraemic Syndrome in an Australia-wide food-borne crisis; 

Being available to respond anywhere, at anytime, is an essential element of effective media management.

Damage control for the
Ambulance Service
in western NSW.

Understanding the needs of all forms of the media is crucial in managing stories in all settings.
•Announcing private sector involvement at historic Quarantine Station; 

•Restructures of government departments; 

•Mass escapes from juvenile detention centres;

•The catastrophic 1997 bushfires which killed a number of people and devastated large areas of NSW;

•Numerous plane/ferry/train accidents.

Consultants at Kennedy Communications have managed thousands of media issues for various government departments, emergency services, banks, councils, politicians and private sector organisations. Much of that time has been spent in the media spotlight working to difficult deadlines, gaining an enormous amount of experience in media management. 

Apart from the contentious issues the team has managed over the last two decades, they have been involved with a far greater number of positive media issues and launches for a wide range of organisations. Many of the stories they have generated or managed in their careers have had a strong rural focus. 

While Kennedy Communications devotes most of its time to training, the business has on board consultants with extensive hands-on media management experience. Clients use these consultants to professionally manage their various media issues.