In this specialist workshop by Kennedy Communications you will learn the difference between an issue and a crisis and learn how to contain both.
Importantly we do not concentrate solely on theory but ensure you get ample practical experience in how to manage a crisis.
The ‘How to manage the crisis’ workshops are individually tailored workshops which run over an entire day.
Participants cover a number of key points during the workshop, including:
- The difference between an issue and a crisis.
- The essential aims of crisis media management.
- Preparing a crisis plan.
- Developing a crisis team.
- The importance of keeping the organisation calm in the crisis.
- Managing stakeholders and information flow.
- What your role is in the crisis.
- How to manage the issue before it becomes a crisis.
- Review case studies.
- Controlling your interview and staying calm during the crisis.
- Developing the right mental approach to interviews, and using key ‘ABC’ points to prepare for them.
- Taking every opportunity to get your positive messages out in the media interview.
- Staying out of the media when a contentious issue arises. Or should you respond?
- Preparing differently for news conferences and ‘one-on-one’ interviews.
During the workshops, participants are taken through various electronic media interviews. Tips are also given in how to manage the print media. All workshops can be tailored to meet your needs. If you would like more emphasis on radio or print then this can easily be accommodated.
Click here to view a PDF of our Crisis One-Day Program.