Being able to write effective business materials with ease, accuracy and impact is a fundamental skill in today’s fast-paced business world. Yet many business documents, from emails and letters to reports and sales materials, fail to achieve the intended result and reflect poorly on the writer and their organisation due to problems with writing style, grammar, punctuation and spelling.
This practical workshop will show you how to maximise the impact of your business materials and write with greater confidence. Led by experienced writer and public relations consultant Carol Moore, our one-day workshop (9am-5pm) focuses on the art of business writing as a communication tool, and is limited in size to ensure personal attention.
The workshop emphasises participant interaction, exercises, discussion and sharing of experiences in a supportive environment, and provides handy hints, tips and tools to help you improve your business writing from the moment you get back to the office.
KEY ASPECTS COVERED IN THE BUSINESS WRITING WORKSHOP:
- Use the six keys to effective business writing to help you write with confidence
- Understand and overcome your writing weaknesses and work with your strengths
- Write reader-focused materials (focusing on business letters as practical examples)
- Tailor your writing style to different types of readers and writing situations
- Write clear, concise copy that is impactful and persuasive
- Avoid common errors of grammar, punctuation and spelling (from sentence construction and dangling participles to
- apostrophes and commonly confused words!)
- Structure your writing task to make best use of the time available
- Edit your writing (and that of others) for accuracy and impact
- Enjoy the writing task!
WHO SHOULD ATTEND:
With an emphasis on modern-day business writing, the workshop is suitable for:
inexperienced writers or those who need to improve their business writing skills
experienced writers who want to polish or refresh their business writing skills
managers who need to edit or review the writing of others
academic, scientific or technical writers moving to a corporate role
YOUR TRAINER:
Carol Moore is an award-winning public relations consultant, writer, and qualified trainer who is passionate about writing and communication. Her 20 years of experience spans a wide range of sectors, from healthcare and consumer goods to government, not-for-profit and business-to-business. Carol facilitates each workshop, where the emphasis is on ensuring you quickly learn the fundamentals of effective business writing in a stimulating, interactive atmosphere. She is a Member of the Public Relations Institute of Australia and holds a degree in Business-Communication, majoring in public relations, and a Certificate IV in Workplace Training and Assessment.
The workshop is held at Kennedy Communications’ Television and Radio Training studios in Sutherland, which are 40 minutes from Sydney CBD by car or 30 minutes by train.
COMMENTS FROM PREVIOUS PARTICIPANTS:
“Very helpful course that was well presented. Interesting the whole way through. Your enthusiasm for grammar is infectious.” Angela Read, Account Manager, Reed Weir Communications
“I found the course fantastic and the workbook very informative. I know it will be of great help at work. Thanks for the tips!” Joanne Scarfe, National Communication Coordinator, Heart Foundation
“It was great to get back to basic grammar and reinforce what I should have learned at school.” Justin Roberts, Compliance Officer, NICNAS
“Lots of usable, valuable information. Thanks!” Clinton Allardice, General Manager, Cold Jet Australia
OTHER WORKSHOPS:
For those interested in media release writing and media relations, we run two separate yet related full-day workshops held two weeks apart at various times during the year (book both workshops to receive a discount):
Writing Effective Media Releases that Generate Coverage covers all the basics of how to produce effective media releases, including how to identify news and find the best ‘hooks’ or angles, as well as content, structure and style. The interactive workshop also includes practical writing exercises and individual feedback during and after the session.
Strategically Targeting Media: How to Plan, Package, and Pitch your Story covers how to identify the right media, prepare and package tailored media information, plan the timing of your media campaign, and implement media activities from writing a pitch email to holding a media conference.
Our other workshops (open groups, in-house or private coaching) include:
Preparing a Public Relations/Communication Plan, Media Release Writing Workshop, Media Strategy Workshop, How to Manage the Media Interview, Presentation Training and Crisis Management.
Kennedy Communications: Tel: 02 9521 1844 | Email media@kennedycommunications.net | Web www.kennedycommunications.net
Moore Public Relations: Tel 02 9560 2826 | Email carolmoore@moorepr.com.au | Web www.moorepr.com.au